Developing a Marketing Strategy
In order to sell your home quickly and on the best possible terms, it's necessary to prepare your home for the market. This process includes:
Marketing Your Property
Your Sales Associate will help you to select a mortgage lender. Once you have made your decision, these are the steps of the process:
Managing the Transaction
You'll appreciate having a strong advocate on your side during the transaction!
Negotiating the Offer
Your Sales Associate will immediately present and explain all offers to you. You will be able to accept, reject, or counter any offer presented. During the negotiation process, your Associate will leverage their experience and skills to advocate your interests:
After the Offer is Accepted
Once an offer is accepted, your Associate will manage all the details to make the process as stress-free and efficient as possible:
Finalizing and Closing the Transaction
Finalizing the process includes reviewing all closing documents and ensuring both parties have copies. When the transaction has closed, your Sales Associate will deliver the closing check to you and the keys to the new owner.
Pricing Your Home to Sell
Pricing your home correctly is crucial to selling your home in a timely manner at the highest price possible. CENTURY 21 M & M Real Estate agents know that current market conditions determine the value. Pricing too high or too low can cost you time and money.
The Importance of Intelligent Pricing
Determining the best asking price for a home can be one of the most challenging aspects of selling a home. In fact CENTURY 21 M & M Real Estate agents know that it is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home.
If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. The percentage increases as the price falls even further below market value.
Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. Thus increasing your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
Another critical factor to keep in mind when pricing your home is timing.
A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. Eventually leading to a below market value sale price, or, even worse, no sale at all.
Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties.
These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Preparing your home for sale is critical! Century 21 M & M Real Estate agents will take the time to analyze your home and counsel you on whether or not is is ready to show.
Doing whatever you can to put your house's best face forward is very important if you want to get close to your asking price or sell as quickly as possible. Short of spending a lot of money, there are several steps people can take to make their home show better:
The first impression a buyer has is the appearance of your home.
Give yourself every advantage!
The C21MM Advantage
You get our full attention at CENTURY 21 M&M and Associates. Through our exclusive call center and LeadRouter programs, we ensure that the potential buyers are speaking to the REALTOR that knows your property best, the listing agent.
In this way we can monitor and track the marketing process, help to qualify buyers and give you as a seller immediate feedback. In "ordinary" offices, phone leads on listings go to a "floor agent", who may not be best qualified to present the features of your home.
At CENTURY 21 M & M Real Real Estate, our call center transfers those inquiries directly to the listing agent's phone, ensuring we treat every lead like a potential buyer. The LeadRouter routes online inquiries directly to the listing agent's cell phone instantly. Finally, our Lead Management tracking system helps us to manage buyer leads on your home and make sure we are staying in touch with them on a regular basis.
Yard signs are a top source for buyer inquiries. Century 21 is the most recognized brand in real estate. Yard signs not only provide information but also reiterate our strong presence in the Central Valley.
Sphere of Influence
One way we find buyers is by utilizing our sphere of influence. Century 21 M&M and Associates has over 700 agents resulting in a greater total sphere of influence.
77% of all home buyers use the internet to search for homes. The internet has become the 2nd leading source for buyers to learn about a home (only behind an agent). To read more about our Online Marketing, click here.
Open houses are a valuable resource for creating potential buyers. Many buyers went to an open house to obtain information on a home they purchased.
Century 21 M&M and Associates listings appear in 12 newspapers throughout the Central Valley including the Modesto Bee, Stockton Record, Lodi News Sentinel, and Merced Sun Star.